Monthly Archives: April 2013

Using the Sony FS700 for Television Commercials

We were hired to produce three television commercials by Wilshire Consumer Credit.   We  were excited to use the FS700 for the shoot which we have been loving for the past 4 months since we have been using the camera.

We were very happy with the results and are anxiously awaiting the release of the Odyssey 7Q which will  give the camera 4K capabilities. In the meantime we shot the commercial 1080 24p and we were happy with the results.

We used a 27″ Panasonic monitor to gauge color and focus on set.

TBJ BTS 3TBJ BTS 2TBJ BTS 1

 

Two of the finished commercials can be seen below:
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